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Ceramic tile has many advantages. It is available in a multitude of colors, shapes, sizes, textures, glosses, and features. This variety lends itself to an unlimited spectrum of design possibilities. Many tiles are now available in "modular sizes" that is they have grout joints that line up with various sized tiles. It is also a great value. Ceramic tile has never been cheaper since World War II without even adjusting for inflation.

Tile will last for a long time. Whenever I'm asked about the product life I say: "Properly selected and installed, tile will last as long as you want it, or the structure it's attached to falls down." Proof is there in the ancient ruins of Egypt, Pompeii, and other places in the Middle East.

It goes anywhere. But here it is necessary to qualify that statement. It can be used on floors, walls, countertops, ceilings, pools, tubs, showers, outside walls, even moving surfaces as found in motorhomes and boats can be tiled. But the tile must be properly selected and it must be properly installed. Substrate selection and preparation are important.

Tile is easy to clean and this appeals to today's consumer who is very busy after working all-day and running a household. We recommend using only the mildest cleaning products that are pH neutral to clean tile. With the exception of porous, unglazed and unsealed tiles, cleaning is simple.

Tile protects the environment. Most tile factories today are energy efficient. There is little or no waste discharge through recycling techniques. Even scrap tiles can be recycled into new production and technology is being devolved to use scrap glass and municipal waste. But more than this, tile is made from naturally occurring minerals that are extremely abundant. There is no shortage of clay in this world. And tile lasts a long time unlike other materials that are ripped out every 7 years and hauled to the landfill. Tile can last for centuries.